Search engine optimisation is an essential part that contributes to the success of your website. The very best digital media agencies today highly recommend that you optimise your website for search engines to ensure maximum incoming traffic. However, SEO is worlds apart from what we traditionally understand as marketing. This has resulted in many website owners to neglect search engine optimisation in favour of other “traditional” marketing techniques like advertising.
Search engine optimisation is nothing like advertising. It is an entirely different methodology that works differently than traditional marketing systems. There is a lot of confusion out there about what SEO is and what it can do. So, read on to find out what SEO can really do and why it is definitely something you should consider implementing if you are serious about growing your website.
What is SEO?
Search engine optimisation is, unsurprisingly, the process of optimising your website for internet search engines. What this means is that search engines will be able to find your website more easily and will rank your website higher on search results pages when people make searches using some relevant queries. The process of optimisation involves making it clear to the search engine that you have content relevant to the search query and that you are an authoritative source.
Search engine optimisation may have just recently come into the limelight as a technique for improving web traffic, but it has existed since the early days of the internet when search engines were first developed for the internet. Proper search engine optimisation can lead to a noticeable increase in incoming web traffic, thanks to the improved search ranking which can greatly improve your visibility. Search engine optimisation allows you to reach people who are likely to become customers or find your content relevant, making it much more effective than other forms of outreach programs.
Because search engine optimisation effectively leverages the power of search engines by making it easier for prospective customers to find your website, it is far more cost effective than other marketing techniques. Search engine optimisation is inherently targeted to people who will find your web content relevant; marketing on the other hand targets a broad user base in hopes of catching the eye of a prospective customer. With SEO, you are much more likely to get greater bang for your buck.
SEO is extremely cost effective. You do not need to spend a ton of money on SEO to get visible results. unlike marketing where the output you get scales according to how much money you put in it, SEO strategies can be as sophisticated or as simple as you like and still deliver great results. You can achieve 70% of what professional SEO companies can do for you by just implementing your own SEO strategy by reading up articles and guides on the internet.
So you see that SEO is a worthwhile investment of your time and resources that will definitely result in success.