Trade shows usually have hundreds or thousands of attendees. Organisers will also invite lots of business owners to take part and set up booths. If you received an invitation to join a trade show and advertise your business, you need to accept it. You now have a chance to engage with your target audiences and tell them more about your company. You will also be among the top companies present at the event.
If you wish to succeed in attracting attention, it is crucial for your representatives to be aggressive in attracting people to come. Given the number of businesses out there and the noise from the crowd, it is difficult to stand out. If they aren’t aggressive, people will pass them by and ignore the booth. You don’t want to end the day without anyone stopping by to at least ask about what the company has to offer.
If your exhibition booth has posters, banners, flyers, and other materials that attendees can read, you can ask them to come over. You can also have tables where they can talk to your representatives if they wish to receive more details about your company. You need someone welcoming everyone who passes by. Some people might feel embarrassed to come and ask. If they feel appreciated, they might take the chance.
Provide a few details
You can also give some details to entice people to come over. For instance, you can talk about free registration to be a member. You can highlight exclusive deals they will get if they stop by. Your employees can offer one or two phrases to attract people, and they might be curious about the booth and decide to stop. When they are inside, they will receive more information.
Other companies are doing the same
Employees whose primary job is to attend conferences on behalf of the company are already aware of what they need to do to attract attention. They will be aggressive in asking people to come and see their booth. If your representatives don’t have the same attitude, they will end up getting left out. Therefore, it’s crucial that your employees also do the same thing and not give up even if people keep ignoring the booth.
Prepare the representatives
You need to prepare the people you’re going to send to the event. Make sure that they know what will happen and what to expect. You also need to practice public speaking sessions and engaging target audiences. You might also tell them about how the other representatives are when they aggressively attract people’s attention. They could do the same or even better.
Trade shows are a rare opportunity to meet with the people you want to buy your products. If you can’t convince them to at least read the posters and banners in your booth, you’re wasting the chance to be a part of this event. You can’t let it happen.