Before you get started on the hunt for the right animation studio, you first want to make sure that you recognize the importance of an animated explainer video.
Particularly for newer businesses, an explainer video can be of significant value, as its objective is to present the benefit of your company to the appropriate target audience. When done well, they help potential consumers understand why your company exists and why you are different from the competition.
By utilizing this type of video, you can quickly and effectively spread awareness about your offerings. Generally, explainer videos don’t last more than a couple of minutes, and they utilize animation or motion graphics (instead of footage), as well as a voiceover or narration. As they are intended to introduce, describe, and generate excitement about your company, you want to ensure that you are presenting important information while also maintaining the viewer’s attention.
Animated explainer videos are a fantastic way to build brand identity and credibility, as the audience will quickly come to recognize and trust you. Therefore, it is highly recommended that you invest in creating professional ones so that you can expand your market share.
To help you in your search, read on to learn how to find the right animation studio for your firm’s content.
1. Recognize the benefits of working with a video production agency.
Video is unquestionably one of the most engaging and appealing forms of content marketing as it enables you to bestow your brand message more thoroughly in a shorter time-frame. Explainer videos can be utilized in a variety of ways as they can be uploaded to almost all social media platforms. The only limit is your creativity! What’s more, thanks to the emergence of smartphones, your videos can be viewed and shared whenever and wherever your audience may be.
However, to reap all the potential benefits of your animated explainer video, it is highly recommended that you bring in the skills of a professional video production agency. By working with those with years of experience and insight, you are much more likely to present to the world a video that is actually going to increase your audience engagement.
Moreover, it will give you access to the second largest search engine: YouTube. You can expect a boost in your email click-through-rates (CTR) as incorporating video into your email marketing campaign is a proven strategy for increasing people’s interest.
Another benefit of working with a video production agency is that it will add a unique personality to your brand – as long as you choose one that aligns with your vision.
2. Plan the budget.
Generally, you do not want to spend more than half of your marketing budget on an animated explainer video. Otherwise, you may not have enough left over for other aspects of the marketing campaign. For this reason, it is essential that you plan your budget before you start looking into specific animation studios.
While punching the numbers, think about what quality of animation your video requires. For some businesses, simple animation is enough. On the other hand, other companies recognize that having top-quality animation is more aligned with their overall brand identity. You know better than anyone what style of content is most suited for your target audience.
3. Make sure they specialize in animation explainer videos.
Now that you have a few potential options for companies to work with, you want to take a minute to ensure that they all specialize in animation. Don’t presume that every video production company has these capabilities. Learning the skills necessary for producing animation takes a long time, and it is a process that people specialize in because it is difficult to perfect. Similarly, composing the script for an explainer video is exceptionally hard work for those who are not experts in their craft.
Therefore, if you are going to invest in this service, you want to make sure that you are trusting a company who has proven themselves in the industry, and who has plenty of experience producing animated explainer videos.
Always review online portfolios to get a sense of their past video quality. Additionally, feel free to question potential options about their experience, their previous projects, and the success of their campaigns.
4. Look for an animation studio that prioritizes uniqueness.
There is a lot of digital content out there. So, if you are going to build your brand with digital content, you need to be doing something different.
Therefore, it is of the utmost importance that you look for an animation studio that prioritizes uniqueness. Do not go for one that thinks stock illustrations from the Internet are enough. Instead, you want to work with a company who creates entirely original works.
Having a unique style and vibe to your video is crucial because it makes the visual storytelling journey a lot more enjoyable and understandable for the viewer. A creative explainer video will aid your customer in better understanding your offerings, while also being memorable.
The goal is to plant your company in a consumer’s head. Then, when they are ready to purchase in your category, yours is the first business that springs to mind.
There is no denying that the biggest challenge of creating an animated explainer video is electing the talent who will execute it. Once you have made that decision, the rest should be a breeze (for you, not them).
Don’t immediately go straight to a large corporate production house. There is a good chance that their style of video production doesn’t align with your vision and brand identity.
Instead, shop around, and look into smaller animation studios in Australia who may be able to provide you with precisely what you want, for a lot less money. Plus, they will be more likely to give you focused and personalized treatment.
What do you think about animated explainer videos? Are they something that you are interested in exploring for your business? Why or why not? Let us know your thoughts and any relevant experiences you have in the comments below
Anthony Lam is the founder of Punchy Digital Media, a creative agency that helps organisations grow using animated videos and creative visual content. Punchy has a team across Australia and Asia and has worked with clients such as Apple, Westpac and the Australian Government, running campaigns and reaching millions of people.