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How ecommerce can create a competitive advantage

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Ecommerce has revolutionised behaviour, and it is now more important than ever for businesses whose trade has been affected by the pandemic over this past year. As such, e-commerce is a key requirement heading into 2021.

The evolution of ecommerce

We all know that online spending has been taking off, with the supply chain having been transformed, making online orders not only convenient but super fast. Now, however, due to the many restrictions that the UK has had to endure after the breakout of the Coronavirus, online shopping is now a necessity for many. It’s vital, therefore, for businesses to jump on this evolution bandwagon and follow in the footsteps of the likes of Amazon, whose business has been thriving during the Covid-19 lockdowns.

How can businesses keep up?

One of the main focuses for businesses moving to primarily online retailing is to ensure that they have a good online presence and that their infrastructure is up the job. A fast, functional, and user-friendly website is a must.

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However, it’s not just about offering your audience the right experience when browsing through your website. You also need to follow through with your promise and deliver the goods! There is no space for being tentative or missing the ball at this stage. Others are nailing e-commerce, so if you can’t follow up sales with fast delivery times and reliable customer service then expect your customers to go to the giants, who they know never get it wrong. That’s how they got where they are!

Give customers an experience to remember

To ensure your customer has every reason to come back and buy from you again, you should try to make their entire buying experience enjoyable and hassle-free. You might suggest accessories that other people bought with the item in their basket, you might give them a discount code to apply at checkout to make them feel excited about the saving they’re about to make on their product, and you most certainly should take their details and offer them exclusive offers and news by email in the future.