Crowdfunding began as a concept in the west to empower the ordinary working class employee to spark a change, to whip up an innovative design, to make a wacky idea a reality; anything that was able to create enough buzz on social media. Soon, it became the ideal way for nonprofits to acquire funding, especially in India, where such a concept that encourages givers is in dire need.
Previously, Indians were unwilling to give to most nonprofits for various reasons including doubting their authenticity or because of a lack of a secure donation procedure. Today, thousands of nonprofits are able to tell their stories, find donors and thus a regular source of funding through crowdfunding India. Though at first, Indian donors were cautious with the idea of crowdfunding, nowadays, the concept is popular among the urban communities and is quickly receiving positive responses from rural areas as well.
5 ways nonprofits can make the best of their fundraisers
The features of crowdfunding platforms that make them effective are the sharing options that make spreading the word so convenient, the smooth and fast donation portal and the space to tell powerful stories that are likely to be shared organically. Platforms like Impact Guru provide an additional feature that lets supporters go the extra mile and create a “support fundraiser” that let them share these stories as their own to encourage their networks to donate as well. These are five different ways NGOs can maximize their reach and find more donors:
- Offer rewards: though the idea of social crowdfunding works on the idea of selfless giving without expecting anything in return, it doesn’t hurt to offer a little incentive to give interested or hesitant donors that extra push. Donors don’t even expect anything extravagant. For example, an NGO that crowdfunded with Impact Guru to save women victims from the clutches of trafficking offered major donors a simple but powerful reward: handkerchiefs made by the victims themselves. Donors don’t look to gain; they may simple covet a meaningful reminder of your cause!
- Don’t forget Facebook groups: This is especially important if your NGO doesn’t have a large following on social media. Even if it does, joining relevant Facebook groups and discussions could really help double or triple your reach. There are plenty of groups with thousands of members, providing a gold mine of an audience.
- Tell individual stories: Whether they’re family, friends, colleagues or strangers, your audience will look to gain one element from your fundraiser; stories. What moves a reader (and what they’re most willing to be moved by) are stories that are personal, human and relatable. For example, CRY India that raised funds with Impact Guru’s crowdfunding India platform to beat malnutrition among poor rural children updated their campaign regularly. They wrote stories of children they worked with, their condition when they were diagnosed and how under CRY’s care and their health blossomed. These updates helped pull in donations.
- Engage: Grow a social media following if you haven’t already. Do not underestimate the power of building relationships, and social media are the best place to start. Approach relevant people, start conversations and make sure the good work you do is displayed regularly (and your fundraising efforts). This way, you’ll be more widely known and eventually, interested donors will approach you themselves and old donors will help find you new ones!
- Keep up with the news: It’s important to stay updated on what people are talking about. If you manage to take an innovative approach to a trend or show an intelligent opinion, you are twice as likely to be noticed.
Don’t stop here. Look up and follow more relevant tips and how-to on crowdfunding India as you progress with your fundraiser to raise the most you can!