Imagine a Bulgarian town before fifty or a hundred years with streets and homes, where the time had stopped. Hidden deep in the skirts of the Sredna Gora Mountain, a unique Bulgarian settlement still keeps alive the spirit and traditions of long-gone times.

Nothing can be compared with the Bulgarian ethno spirit, preserved in Koprivshtitsa. Bulgaria is still not well known by the people from other countries. It has its charm, its future and its past. The aim of our product “Koprivshtitsa - the town of everything Bulgarian” is to present Bulgaria by presenting a Bulgarian town rich in cultural and historical aspect. Such presentation can support Bulgaria in becoming a tourist destination.

The modern tourist is becoming a choosy multimedia user. S/he requires more than the average presentation of tourist sites, which undoubtedly Koprivshtitsa has. The brochures and guides do not deliver anything more than picture and text. Meanwhile if the tourist decides to use video presentations, s/he looses the interactive approach of looking for information. Furthermore every tourist has his/her own interests and it is very difficult to find a way to satisfy this variety of needs.

Our product is designed to serve the needs of every user. The modern multimedia technologies can give the flexibility looked for by the tourists nowadays. We present tens of pages of written information, a map of the town, over 100 photos, over 35 videos and virtual tours in an original and outstanding combination. Our idea was to combine in one bilingual product (multimedia CD) all approaches in delivering information - pictures, movies, speech and text.

The interactive way of presentation will enables the beneficiary to find exactly what s/he wants in the database. Every user can create his/her own tour in the town or s/he can sit back and watch video presentations of folklore performances. While listening, people can close eyes and imagine what Bulgarian life was centuries ago - how people behaved, dressed, talked or celebrated.

We never forget the disadvantaged people. Although the powerful and informative multimedia presentation is extremely easy to use by people with no disabilities, it is also designed to be suitable for use by people with visual disabilities. Readers are available to serve their needs. They read text and interpret buttons. They can also be switched off if necessary.

“Koprivshtitsa - the town of everything Bulgarian” needs QuickTime in order all functions of the CD to run smoothly.

As a result of the products dissemination, we expect an increase in the awareness at national and international level, of the advantages, that Bulgaria and, particularly, Koprivshtitsa has in attracting tourist flows. The direct beneficiaries will be on one hand the small and medium business enterprises from the region, that are connected to the tourist industry and the Bulgarian society, that is going to have one new and modern way of preserving its national cultural and historical heritage on the other.